Performance Creative for Meta Ads

Creative is the last moat in paid social. Build it on purpose.

We build the creative engine and the media structure that carry brands past the ceiling where most accounts quietly stall.

Book a strategy call → See how we work

Start with a free 30-minute discovery call. No deck, no pressure — you leave with a clearer read on your account whether we work together or not.

Built for DTC· E-commerce· Consumer brands· $1M+ in revenue
Our conviction

Everyone does creative strategy now. Few do it from the right place.

"Test more creatives" has become the default advice — and it's not wrong. Volume matters. But volume without direction just burns budget faster. More creatives is good only when each one is intentional — when it comes out of real research, not a feeling or a trend.

Creative strategy isn't rare anymore; most agencies do some version of it. But most start at the surface — picking angles and hooks, chasing what's trending. We start one layer deeper: your customers, your positioning, your numbers. So every creative is a deliberate bet, and the account compounds learnings instead of just producing ads.

Vision to understand the market and your company. Structure to industrialize production. Scale to exploit what the tests validate. Three movements. None of them optional.

How we work

One flight path, three movements.

The way an eagle hunts: read the field, fold for the strike, then ride the lift back up.

IVision

Before a single dollar is spent, we read the field. Your market, your margins, your real constraints, and the creative angles your competitors are too cautious to test.

Most accounts fail here — they scale a message that was never sharp to begin with.

  • Full account & creative audit
  • Financial foundations
  • Competitive intelligence
  • Angle, positioning & personas mapping
  • Customer research
  • An action plan in 15 days

IIStructure

This is the fold before the strike. We rebuild the account architecture, install clean tracking, and stand up a creative production line that ships every week.

The brands that win are the ones with the highest velocity — they learn and iterate faster than their competitors.

  • Account rebuild to match your maturity & goals
  • Server-side tracking & attribution
  • Weekly high-intent creative production system
  • Creative roadmap & feedback loop for learnings
  • Clear, decision-oriented reporting

IIIScale

Now we ride the lift. Validated creatives move into scaling campaigns, budget climbs progressively, and the account stops being a cost line and becomes a growth engine.

This is the phase every brand wants to be in — and the one almost no agency knows how to set up properly.

  • Progressive budget scaling on winners
  • Continuous creative iteration
  • Margin & payback monitoring
  • Compounding, defensible growth
What we operate

Three levers, run as one system.

01

Creative strategy

We find the angles and hooks that actually move your audience — not the ones that look good in a meeting.

  • Competitive creative research
  • Weekly testing briefs
  • Statics, UGC, motion, etc.
  • Angle frameworks built to test

The resultCreatives that hold up at scale — not just ones that win a meeting.

02

Meta Ads management

Rigorous account architecture, strict separation of testing and scaling, daily signal reading.

  • ABO for signal validation
  • CBO for scaling winners
  • Weekly decision reporting
  • Continuous iteration

The resultAn account that scales without collapsing the moment you push budget.

03

Tracking & attribution

Without reliable data you fly blind. We lay the foundations that make your decisions defensible.

  • Pixel & Conversion API
  • Server-side setup
  • Attribution models that fit
  • Dashboards you'll actually read

The resultDecisions based on what actually drives sales — not guesswork.

Concept work

The kind of creative we produce.

A look at our range — from DTC statics and UGC to fully stylised concepts. These are sample and concept pieces, built to show how we think and what we can make.

Concept & sample work — brands shown for illustration, not client campaigns
DTC · StaticConcept static — transparency angle
DTC · StaticConcept static — lifestyle angle
DTC · NativeConcept static — native ugly ad
DTC · UGC · AI
UGC concept — supplement
DTC · UGC · AI · ES
UGC concept — AI avatar, Spanish

The range we can produce.

Beyond DTC — fully stylised concepts and formats. When an idea calls for a different world, we can build it.

Concept · Pixar 3D
Concept ad — Pixar-style 3D animation
Concept · Lego
Concept ad — Lego brick-built style
Concept · Claymation
Concept ad — claymation style
Concept · Claymation · ES
Concept ad — claymation style, Spanish
Concept · Felt
Concept ad — needle-felt stop-motion style
Concept · Comic 2D
Concept ad — 2D comic / graphic-novel style
Concept · Character vlog
Concept ad — stylised character vlog
UGC · AI · Interview
Concept ad — AI street interview
Concept · Cinematic
Concept ad — cinematic live-action b-roll
Garo, founder of Aquila Scale Garo — Founder
Who you actually work with

You won't be handed off to a junior. You work with the person who built this.

I'm Garo. Seven years in e-commerce — from running my own stores to managing ad accounts, with a stint in B2B import-export on the side. I've seen enough badly structured accounts and creative churned out on autopilot to know exactly what separates an agency that scales a brand from one that just spends its money.

Aquila is built deliberately lean. Every client works directly with someone who understands their business — not an account manager relaying messages between you and an offshore team you'll never meet.

The goal is simple: become the creative and media partner for a small number of brands I actually believe in, and take them through the ceilings most agencies can't move them past.

Start here

A 30-minute call to see if there's something worth building.

No deck, no pressure. We look at your account together, I give you my honest read as an operator, and you leave with a clearer sense of where your real leverage is — whether we work together or not.

Book a discovery call →
Straight answers

The questions founders ask first.

How are you different from a typical Meta Ads agency?

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Plenty of agencies do creative strategy now — that part isn't rare. The difference is where we start. Most begin at angles and hooks; we go a layer deeper into your customers, positioning, and numbers, so the creative is grounded in research rather than guesswork. And strategy, creative, and media all run as one system here — not separate teams passing work between them.

What's the risk of working with a lean, early-stage partner?

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Fair question. Aquila is lean by design, but the person running your account has seven years of hands-on e-commerce and media-buying experience behind them — not a sales team. You start with a free discovery call, so you can judge the thinking before committing to anything. The risk sits with us to prove it, not with you to gamble.

What's the commitment?

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We start with a 3-month engagement. That's not a lock-in to trap you — it's the minimum window needed to do the research, launch, correct, and structure properly before results can show. Trying to judge paid social on 30 days is how brands waste money. After those three months, we move to month-to-month. We're not here to chain anyone into long-term contracts; we'd rather you stay because it works.

What results can I expect, and how fast?

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Month one is foundations, first tests, reading the account. Months two and three are about finding validated angles and scaling spend. Most brands see a measurable shift in 60 to 90 days — provided the product and the post-click funnel are healthy. We won't promise overnight miracles; anyone who does is lying.

Do you work with early-stage brands?

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We're at our best with brands that already have market proof — typically $1M+ in annual revenue and a funnel that already converts. Before that stage, the problem usually isn't the ads, it's the product or the offer. We won't pretend paid social can fix that.

How does pricing work?

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Pricing is all-inclusive — management, creative, and production in one fee. It isn't one-size-fits-all, because every brand needs a different creative production cadence: some need a handful of new concepts a month, others need dozens. We set your package after the initial audit, based on the velocity your account actually needs to scale.

Do I have to pay for creators?

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No, creator costs are included in our packages. We handle all sourcing, contracts, and payments, so you don't have to lift a finger.

Do I get raw footage & usage rights?

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Yes. You'll have full access to all raw assets plus unlimited usage rights across platforms.

What do you need from me to do great work?

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Three things: clean access to the tools (Business Manager, analytics, your store), a 30-minute weekly check-in, and the ability to actually make decisions without endless internal sign-off. We work better with founders than with committees.

Let's see if we're built to work together.

Thirty minutes. No pitch deck, no pressure. We look at your account, I give you my honest read on what's holding it back, and you walk away with a clearer sense of your real leverage — whether we end up working together or not.

Book your call →